ATOM BALL SLEEVE BY TEAM "HOOPLAB"
DESIGN & DEVELOPMENT
INSIGHTS
“If you can play with a plastic bag on a basketball you can play with any ball anywhere any time”
Kyrie Irving
“[Ball handling] is something that's really evolved especially in basketball in the past 5 years. It's evolved so I wish I spent more time in that.”
D1 BASKETBALL PLAYER
CONCEPT DESIGN
SLIPPERY SURFACE // COMPACT // REUSABLE
MARKETING
The goods to help you handle anything the game throws at you.
"A line of premium Sleeves and Basketballs featuring complex surface textures that challenge athlete’s ball handling skills.”
WHO ARE WE:
HOOPLAB
Inspired by basketball players of all ages who would take plastic bags and tie their basketball within it, we are a team brought together by our love of basketball and desire to keep improving. By concealing the seams of the basketball and making the overall outer material slippery, it makes the basketball THAT much harder to grip. This is done solely for the purpose of making it more difficult to dribble a basketball.