TARGET

With the University of Oregon, Target offered a task to gain insights for their plus consumers for their "All in Motion" category. With these insights, as team we created concept drawings product options to present to Target representatives.

TASK
01. Research specific consumer base, their competitive market, and current issues. How to fit for HER.
02. Innovate to solve issues within the consumer's community with approaches specific for HER.

WEEK 01:
WEEK 02:
WEEK 03:
WEEK 04:
WEEK 05: 
WEEK 06:
WEEK 07:
WEEK 08:
Consumer Interviews & Surveying
Market Research
Body Shape Research 
Fabric Research
Sketches & Concept Drawings 
Collaboration with Counter Team
Design Alignment 
Presentation to HQ Minnesota
OUR APPROACH 
Identify different body shapes in all its forms of life.
PRESENTATION SLIDE SAMPLES