Top
Took an existing style from a company that has proven fabric function and offered 2 ways to elevate it. First one, being a mild push to explore where mesh is being used. Second, a push to use seam lines as a secondary design element.
Bottoms
Taking from 2 best seller shorts, I explored a concept short that combines their functions while taking from trending styles to bring simplicity, explore branding, and provide versatility from studio to street.
Outer Layer
Here, I've added a new silhouette to the collection using fabric and trims from existing styles to align with the company's aesthetic. As a second option, I explored an opportunity to mix materials with existing cut & sew lines.
Accessory
I reimagined a way a gym bag can be elevated to provide more function, durability, and sleek aesthetic.
Brainstorm
Free hand sketching and first stages of conceptualizing ideas. Using what's existing in the market, adding on features that elevate the product. Also, analyzing body movement to understand target areas of use.
